Did you know that YouTube is one of the most popular websites in the world? People watch more than 2 billion videos every day. World businesses, take advantage of what YouTube has to offer to drive more traffic to your website. It’s worth noting that YouTube videos have the ability to rank well, sometimes above the first displayed organic search results—this is true for even the most competitive keywords. Many companies are not taking advantage of the huge potential of video marketing. Videos, YouTube videos especially are one of the easiest ways to break into highly competitive or top search results. Let a SEO company walk you through the basics of YouTube optimization—with some know how, you’ll be able to land a video in a top position. SEO: YouTube Video Optimization Tips Start by first filming your video. It’s worth noting that the quality doesn’t have to be 100% perfect, but it should be clear and not distracting, blurry, or of poor quality. A clear audio that syncs well is also key. Here are a few tips to creating a very effective and direct YouTube video. A SEO company can help you write your script, dialogue, and film your video if necessary, or you can take on the project yourself. Use the best camera available – your viewers will appreciate it. HD is best for a really clean, excellent quality video. Prepare yourself before hand. A script or a dialogue is an excellent tool – also useful when creating subtitles. Publicize your videos and profile. Allow users and visitors to make comments—you want to encourage interaction and discussion between commenters.The more comments, the more traffic you’ll receive and the more likely you are to receive links. SEO company YouTube optimization tips: Using the Correct Text While search engine spiders can’t “read” the actual content of your video, they do pull from related text for organization and indexing. It’s up to you to optimize the surrounding text to clue them in. The best place to start is to make sure that all tags, descriptions, titles, and other information within your YouTube account profile is both keyword-rich and unique to the video. Take advantage of the amount of content allowed per video. Tagging and labeling your videos appropriately are a sure way visitors will be able to locate your video. According to YouTube, the Following Factors Can Influence Your YouTube Video’s Ranking The number of views your channel receives The number of times your video is shared The number (and quality) of sites that host or link to your video The ratings your video receives The number of comments your video receives The number of times your video was added to playlists How you’ve tagged your video The video description The number of incoming links The number of subscribers you have The title of your video How old your video is Number of views Your best bet to rank well for a YouTube video is to shoot in high quality, optimize all available fields (as per YouTube’s search criteria) with keywords in consideration and wait for results. Have you optimized your YouTube videos for search engines?