Freelancers are usually so busy with their clients’ projects that they often can’t find time to get their website up and running. It is something logical and understandable.
But what happens when market activity slows and there is less work? Well, now is the time to update that website, which after all is the best showcase for an independent professional.
Does your website have a personality? You must have your own value proposition. Make sure you include some details on your website that show what you are like and what you like. Think that if someone is going to hire you, they will first want to know something about you. Clients are looking for people they can trust, people who have a passion for what they do. Cold, impersonal information doesn’t work.
The goal is to build a website that sets you apart from the rest. It is not about using “flashy colors”, but about making potential clients see that you put passion in everything you do, and that you have not limited yourself to dumping the information in any way in a standard design template.
- Description of the work process
Do you offer visitors information about how you work? For your potential clients it is very useful to be able to see what your relationship with them would be like, what is your work process, the different phases, the methodology you use, however simple it may be.
In this way, your website visitor can see themselves within your process, working with you. It is information that brings confidence and brings your potential customers closer.
If you are a designer, you can create a chart to show what your usual work process is, and your relationship with clients.
- Project samples
Have you included samples of your latest projects? For a client, the most reliable way to see what you do and how you work is to review the projects that you have already completed. If he likes them, if they seem relevant, well resolved, creative, it is very possible that he trusts you. Try to keep these project samples up to date, so as not to give the impression that you haven’t worked for a long time.
If you can, also include testimonials and positive references from other clients. These are elements that convey a lot of confidence. And it is normal that this is the case: a client will only agree to give a good opinion if their experience with you has been really positive.
If you’re just starting out and have only a couple of projects, expand on the details on each one.
- Approximate prices and estimates
Do you offer your potential clients an idea of what it costs to hire your services? You do not have to give a specific price. That could limit your possibilities, and could even compromise you. But many clients will feel calmer if they get a reference, even a guide, of how much it would cost to carry out their project with you.
The simplest and least compromising way is to ask clients to fill out a form with the project data. So you can return a budget. You can also make a table with approximate prices.
To prepare these prices, analyze in detail the market niche in which you are going to work. Analyze the prices of the competition, what the rest of the professionals offer, etc.
- A blog
Do you have a blog? If you don’t have it, this may be a good time to start. If you already have it, make sure the last post you entered is not too old. That always gives a feeling of carelessness.
By posting helpful information on a regular basis, you will get the community to consider you an expert. That prestige can become your best sales pitch, and it will surely draw multiple clients to you.
It is true that maintaining a blog is an effort, but think that if you do it well it will put you in contact with many valuable people: other professionals, clients, friends, etc.
Is it easy to access the information on your website? Make sure that the text size is not too small, that the color contrast between the text and the background is sufficient, and that it allows a comfortable reading. Check that search engine spiders can index your content, to improve your positioning. Use alternative texts for the images. Structure the information following logical categories, so that access to content is quick and easy …
As you can see, there are a lot of little things that can improve the experience of the user who accesses your website. Make it easy and you will win. You can check out these 10 great discoveries in the field of usability .
- Easy contact
Is it easy to get in touch with you? Does your mobile phone appear on your website? Can a potential customer send you an email from any page in a couple of clicks? Make contacting you the easiest thing in the world. Avoid the frustration of potential clients who want to ask you anything, or ask you for a quote.
The designers’ showcase
Danimata has handpicked a few designer and developer websites. They are simple and attractive designs. You can take good note:
– Spiral design
– Artist in design
– Slice machine (shows the working process very well)
– Bcandullo (latest featured projects on the home page)